As a business owner, you are very interested in the response from your customers about the routes you are selling. Customers play a very important and crucial role in your success and their feedback can be the key to growing your business further by providing better quality and better pricing. Through listening to their feedback, you can gauge your clients and their needs. Are they looking for lower pricing? Better routes? Or are they interested in different routes than the ones that you are offering?

 

According to a recent study by Telephia, more than 27 percent of VoIP subscribers indicated that they would change providers based on the quality of the connection. This indicates that customers value a quality connection over price, which can be the leverage you need to draw in more customers. If your main selling point is price, but your route is very poor quality, chances are your customers will not be interested in using your services after encountering the poor quality routes the first time they use your termination services. However, if you can offer an excellent route with a reasonable rate, your customers will be able to connect effortlessly, and will be more likely to return to use your termination services in the future.